Are You Playing Tug-O-War With Your Cutomers?

There’s a road story (most likely fictional) of two hotels in the same small town.  One had a sign on the reception desk which read, ‘Although breakfast is included in your room rate, you will not receive a reduction or credit if you do not eat breakfast.’  The other hotel simply had a note in the folder with the key, ‘We are pleased to offer you a complimentary breakfast.’  The point is the same, but the message is delivered and received very differently.

We’ve all seen stores with hand-made signs in the window that stated: ‘No shoes, no shirt, no service; no smoking, no outside food or beverages, no bills larger than $20, no checks, no credit cards for charges under $10, and so on.  These owners… Continue reading

Posted on by America's Leading Profit and Cash Strategist - Ron Hequet | Posted in Business Planning, Performance Improvement, profit, sales | Tagged , , , , , | 2 Comments

Do You Ask For Help Based On Price?

Coaching.Circle.Symbol

There’s always a bigger boat

Discussions of price per hour just drive me crazy.  For example, if because of my demonstrable business acumen, I am given an opportunity and asked to develop a plan of execution with the necessary ‘prove ups’ to improve performance of an $8MM company by 4+ points / pre-tax net, gaining an additional $320K of operating profit, should I translate that value to some sort of hourly rate, like a bookkeeper, hoping my hourly rate is within the client’s budget and acceptable?  Or do I get to charge Continue reading

Posted on by America's Leading Profit and Cash Strategist - Ron Hequet | Posted in Business Planning, Performance Improvement, profit, Self-Achievement, Time Management | Tagged , , , , , , | 2 Comments

You Only Need ‘One’ To Launch A Better Way

woman with dollar signed bag

Get Paid To Do It Differently and Better

If you own a business you should be looking for a way to provide profitable solutions to customer problems, fulfilling needs or wants, seizing opportunities and doing it better or differently, which translates to customer perceived value…or are you just a commodity?  I have recognized that there are five basic guidelines for achieving success in business.

First though, I want to issue this fundamental caveat; regardless of your industry or niche, to achieve real success, your business must perform or deliver these strategies in a way that is unlike the competition.

1. Find and Fill a Want: The needs and wants of people or organizations can be unlimited.  So, the opportunities for entrepreneurship resulting in financial success can be unlimited as well.  The only limits on these opportunities are the limits you place on yourself or your company.  So, once you uncover a ‘real want’, and before trying to fulfill the want, ask yourself and your team, how can this want be fulfilled that exceeds customer expectations.

Case Example: Many years ago, I had successfully completed Continue reading

Posted on by America's Leading Profit and Cash Strategist - Ron Hequet | Posted in Business Planning, cash, Performance Improvement, profit, sales | Tagged , , , , , , | Leave a comment

Priority; Really??

3 Tips to Determine What Is Really A Priority

When everything comes at you as a priority, nothing is a priority!  How many emails or texts do you get that are flagged as a priority?  And of those, how many are really a priority?  Most messages sent in that manner are just intended to get your attention.

Here are three tips to help you distinguish what is really a priority: Continue reading

Posted on by America's Leading Profit and Cash Strategist - Ron Hequet | Posted in Business Planning, Networking, Performance Improvement, Self-Achievement, Time Management | Tagged , , , | Leave a comment